WRSTBND
A rebrand, client success systems, and social media strategy transformed how an event tech platform retains and grows enterprise accounts.
Year: 2024-2025
Industry: Event Technology B2B SaaS
The Challenge
WRSTBND's technology powered high-profile events worldwide with access control, credentialing, and payments, but their brand identity didn't reflect the sophistication and reliability they delivered. The gap between tech impact and brand perception was limiting growth potential with event organizers.
The Work
Client Success & Retention Systems:
Led development of structured post-event reporting process to demonstrate product value and secure year-over-year renewals
Built strategic follow-up framework driving upsell opportunities and partnership expansion
Created data-driven success metrics tracking system for continuous client relationship optimization
Social Media Strategy & Execution:
Developed comprehensive social strategy leveraging brand transformation as strategic foundation
Created six-theme content framework driving prospects from awareness through consideration to conversion
Built scalable content calendar and execution system for small team across LinkedIn and Instagram
Brand Strategy Support:
Supported messaging framework development positioning WRSTBND as "Behind Every Great Event"
Contributed to restructuring complex offerings into six clear, benefit-focused solutions
Assisted in defining brand voice balancing confident expertise with approachable professionalism
The Impact
The brand transformation elevated WRSTBND's market position and created sustainable growth infrastructure.
Delivered mobile-first website with intuitive navigation, equipped sales team with consistent platform for pitches, and established scalable brand system supporting business growth. Most importantly, built foundation for market leadership through strategic positioning that turns behind-the-scenes technology into front-of-mind brand recognition.
