New Orleans Entrepreneur Week
Comprehensive event marketing approach that drove ticket sales growth while successfully repositioning a decade-old conference for new audiences.
Year: 2025
Event Scale: 6.3K Registrants, 132 speakers, 63 sessions, 33 venues citywide
The Challenge
A decade-old institution was entering a pivotal moment. NOEW was moving to Loyola University's campus with a new partnership, requiring a strategic shift to broaden reach while preserving its entrepreneurial soul.
The Work
I led comprehensive marketing strategy and execution to guide NOEW through this critical transition:
Developed strategic positioning as the event bridging education and innovation
Utilized the event’s four content pillars to guide programming and audience navigation
Orchestrated earned media strategy generating 75M+ impressions across local and national outlets
Executed integrated digital campaigns achieving 33.2% site-wide conversion rates
Built strategic partnership program spanning 33 venues citywide
Managed multi-channel paid advertising reaching 2.6M+ impressions with 41.5% Instagram conversion rates
The Impact
NOEW 2025 exceeded registration targets at 105% of goal while successfully evolving the brand.
The campaign attracted 56.5% first-time attendees, secured 30 sponsors, and created a sustainable growth blueprint that honored the event's heritage while expanding its educational mission and community reach.
