MY RESUME

Amber Niewald

Marketing Strategy & Operations Lead


PROFESSIONAL SUMMARY

Dynamic marketing strategist with a decade of experience transforming ambitious visions into measurable business results. Proven track record of building and leading cross-functional partnerships to develop and execute profitable strategies that drive growth across diverse industries including higher education, B2B tech, hospitality, and events. Known for a collaborative style and a continuous learning mindset, with a keen ability to cultivate lasting relationships while optimizing operational efficiency.

SKILLS

Marketing Strategy & Leadership: Marketing Strategy, Go-to-Market Planning, Brand Strategy, Campaign Development, Team Leadership, Strategic Partnerships, Cross-Functional Collaboration, Sales & Marketing Alignment, Messaging Strategy, PR & Communications, Client Relationship Management, Marketing Operations, Project Management

Technical Expertise: Digital Marketing, Content Marketing, Email Marketing & Social Media Marketing, Marketing Analytics, SEO/SEM, CRM (HubSpot), CMS (WordPress, Webflow, Squarespace), Marketing Automation, AI Tools & Prompt Engineering, Product Development Support, Market Research

EXPERIENCE

Account Director | The Vault Collective
January 2023 – August 2025 | New Orleans, LA 

  • Lead end-to-end project lifecycles for integrated marketing and brand campaigns that generated 75M+ media impressions, secured 30+ sponsors, and drove a 56.5% increase in new attendee registrations for New Orleans Entrepreneur Week.

  • Spearheaded go-to-market strategies and built scalable marketing operations for small teams to identify new growth opportunities across technology, hospitality, and nonprofit sectors.

  • Directed content marketing initiatives across multiple channels, including photography, videography, web, social, and email to ensure brand consistency and on-time, on-budget delivery.

  • Developed and executed multi-channel marketing campaigns for clients including Summer Lyric Theatre at Tulane University,  leveraging a subscription-first sales model and omni-channel campaigns, resulting in a 45% year-over-year increase in tickets sold (8,602) and a 42% increase in website traffic.

  • Crafted and implemented marketing strategies and brand positioning for clients, including event tech (WRSTBND), gaming solutions (SuperAwesome), and data platforms (Ingest), to drive market adoption and business development.

  • Provided organizational leadership on proposals, contracts, budgets, and vendor partnerships, managing six-figure operational responsibilities to ensure efficient and on-budget client delivery.

Associate Marketing Director | Tales of the Cocktail Foundation
October 2021 – January 2023 | New Orleans, LA

  • Built and led a growing team to implement successful marketing campaigns and meet departmental goals.

  • Directed all marketing and branding efforts, including campaigns to increase brand awareness and drive lead acquisition.

  • Cultivated strong relationships with major liquor brands trade consumer teams such as Diageo and Bacardi, aligning strategies to identify new digital marketing opportunities.

  • Oversaw all aspects of program and event marketing, including audience acquisition and retention, event registration, and website management, coordinating with cross-functional teams to ensure clear execution.

  • Partnered with public relations firms to align announcements and campaigns with strategic goals.

Digital Marketing & Social Media Manager | Tales of the Cocktail Foundation
April 2018 – October 2021 | New Orleans, LA

  • Grew the social media audience by over 60k followers (to a total of 204k) between 2018 and 2021 by delivering a cohesive brand experience across all digital channels.

  • Developed end-to-end content strategies, leading the planning and production for all digital platforms.

  • Directed and led all reporting on digital campaigns and platform performance, leveraging data to inform strategic decisions and optimize future marketing initiatives.

  • Managed content calendars to produce high-quality, on-brand content while ensuring consistent brand voice, community management, and effective crisis communication.


EDUCATION

Bachelor of Science in Sociology; Bachelor of Arts in Gender, Sexuality & Women’s Studies  | Virginia Commonwealth University  | 2013